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Marketing

Achieving diverse product recommendations

Achieving diverse product recommendations ensuring all users and objects get exposure In this blog post, you’ll learn about some examples of decision processes you can use in recommender systems: do […]

Posted on 2022-05-252022-05-27 by Paulo Maia
Posted in AI4tech, data science, Marketing

Automated Valuation Models for Real Estate

When we decide to buy or rent a real estate (apartment, room, house, etc), one of the most important search criteria is the price. Its value depends mostly on characteristics, […]

Posted on 2021-06-142021-06-25 by Daniel Azevedo
Posted in AI4business, Machine Learning, Marketing

An Overview of Churn Prediction

Churn prediction – tandem with engagement – is probably the most wanted use case we get from Marketing departments across industries. For those of you that do not know what […]

Posted on 2021-01-202021-01-25 by Kelwin Fernandes
Posted in AI, AI4business, Machine Learning, Marketing

Embedding Domain Knowledge for Estimating Customer Lifetime Value

As part of the rise of Deep Neural Networks in the ML community, we have observed an increasing fit-predict approach, where AI practitioners don’t take the time to think about […]

Posted on 2020-04-062022-01-26 by Paulo Maia
Posted in AI4tech, Machine Learning, Marketing, Telecommunications3 Comments

Appendix: Embedding Domain Knowledge for Estimating Customer Lifetime Value

This is an appendix to a blogpost previously published on Embedding Domain Knowledge for Estimating Customer Lifetime Value. We will describe some alternatives we considered for solving the proposed problem, […]

Posted on 2020-04-062021-01-06 by Paulo Maia
Posted in AI4tech, Machine Learning, Marketing, Telecommunications
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